Dog Collar Buying Guide: Size, Width, Material, Color and Style

A dog collar may look like a simple purchase—until you start shopping.

What size does your dog need?

How wide should the collar be?

Does material matter?

Which colors look best against your dog's coat?

And how do you choose between a simple everyday collar, a bow tie collar, a floral design, or something more decorative?

The best dog collar isn't simply the one that looks best online. It should combine proper fit, appropriate width, comfortable material, practical construction, and a style that suits your dog.

Whether you're choosing an everyday collar or something special for photos, birthdays, family events, or other occasions, this guide will walk you through the most important things to consider before buying.

1. Start with the Right Dog Collar Size

Size should always come before color or style.

A beautiful collar won't work well if it's too tight, constantly rotating, or loose enough to slip out of position.

The best way to select a collar size is to measure your dog's actual neck.

Don't rely only on:

• Breed
• Weight
• Age
• Your dog's previous collar size
• A size used by another brand

Collar sizing isn't universal.

A Medium from one company may cover completely different measurements from a Medium somewhere else.

How to Measure Your Dog's Neck

Use a soft, flexible measuring tape and wrap it around the area where your dog's collar normally sits.

The tape should be:

• Flat
• Comfortable
• Snug without being tight
• Positioned naturally around the neck

A commonly used guideline is the two-finger rule: you should generally be able to fit approximately two fingers between the collar and your dog's neck.

Measure more than once if you're unsure.

Then use the actual measurement to choose the collar.

LA Dog Store Collar Size Guide

LA Dog Store collars are available from XS through XXL, allowing you to choose according to your dog's actual neck measurement.

XS: 6–8" (15–20 cm) | Width: 3/8" (1.0 cm)

S: 8–11" (20–28 cm) | Width: 3/4" (2.0 cm)

M: 11–14" (28–36 cm) | Width: 1" (2.5 cm)

L: 14–18" (36–46 cm) | Width: 1" (2.5 cm)

XL: 18–22" (46–56 cm) | Width: 1" (2.5 cm)

XXL: 22–26" (56–66 cm) | Width: 1.5" (3.8 cm)

Between Two Sizes?

If your dog falls between sizes, size up.

The larger adjustable size generally provides more flexibility than choosing a collar that's close to being too restrictive.

2. Pay Attention to Collar Width

Neck circumference tells you whether a collar fits around your dog's neck.

But collar width affects how the collar feels and looks.

A tiny dog can be visually overwhelmed by an excessively wide collar, while a very narrow collar may look undersized on a large dog.

That's why LA Dog Store collar widths increase across the size range:

XS → 3/8" (1.0 cm)
S → 3/4" (2.0 cm)
M → 1" (2.5 cm)
L → 1" (2.5 cm)
XL → 1" (2.5 cm)
XXL → 1.5" (3.8 cm)

This helps create more balanced proportions for dogs of different sizes.

Narrow vs. Wide Dog Collars

Neither is automatically better.

The right width depends on your dog's size, neck shape, coat, and how the collar will be used.

Narrower Collars

Narrow collars generally look more proportional on:

• Small dogs
• Dogs with shorter necks
• Petite breeds
• Dogs wearing lightweight accessories

They also create a more delicate visual appearance.

Wider Collars

Wider collars can look more proportional on:

• Larger dogs
• Dogs with substantial necks
• Dogs with thicker coats

Visually, a wider collar may also remain more noticeable on a large dog.

Always choose a width that's appropriate for your individual dog rather than choosing based on appearance alone.

3. Consider the Collar Material

Material affects appearance, feel, maintenance, and the overall style of a collar.

LA Dog Store collars use Soft Vegan Leather (PU Leather), providing a polished appearance without using traditional animal leather.

This type of material can work particularly well for customers who want a collar with a clean, refined look.

What Is Vegan Leather?

Vegan leather is a leather alternative made without animal hide.

PU leather—short for polyurethane leather—is one commonly used type.

For dog collars, it can provide:

• A smooth appearance
• A polished finish
• A wide variety of colors
• Easy styling with decorative accessories
• An alternative to traditional leather

For customers who like the appearance of leather-style collars but prefer a non-animal material, Vegan Leather can be an attractive option.

4. Choose a Color That Works with Your Dog

Now we get to the fun part.

Color can completely change the appearance of a collar.

You can choose based on:

• Your dog's coat
• Personality
• Season
• Your own favorite colors
• Photography
• Other accessories

LA Dog Store collar colors include:

Apricot Orange, Black, Blue Light, Blush, Champagne, Citrus, Copper, Dusty Blue, Dusty Olive, Emerald Green, Gold, Gray, Green, Ivory, Lilac, Mint, Navy, Purple, Raspberry Rose, Red, River Blue, Rose Gold, Royal Blue, Sage Green, Silver, Soft Pink, Tan, Teal Blue, White (Crystal Buckle), and White (Plain Buckle).

With so many options, you don't have to settle for a basic black or brown collar unless that's the look you want.

Best Collar Colors for Black or Dark Dogs

Dark fur provides a beautiful background for lighter or brighter colors.

Consider:

• Ivory
• White
• Champagne
• Gold
• Sage Green
• Dusty Blue
• Blush
• Soft Pink
• Mint
• Blue Light

These shades can create enough contrast for the collar to remain visible, especially in photographs.

If you prefer a more subtle look, darker colors can still work—they'll simply blend more naturally into the coat.

Best Collar Colors for White or Cream Dogs

Light-colored coats can handle deeper, richer colors beautifully.

Consider:

• Navy
• Royal Blue
• Emerald Green
• Black
• Purple
• Red
• Teal Blue
• Copper

These colors can create strong contrast.

For a softer look, Sage Green, Dusty Blue, Blush, or Champagne can also work beautifully.

Best Collar Colors for Brown or Tan Dogs

Brown and tan coats are particularly versatile.

Try:

• Sage Green
• Emerald Green
• Navy
• Dusty Blue
• Ivory
• Champagne
• Teal Blue
• Blush
• Copper

You can choose either contrast or a warm tone-on-tone look depending on the style you prefer.

5. Think About Your Dog's Personality

There's no rule saying collar color has to be chosen based only on fur.

Personality can be just as much fun.

Calm and Elegant

Consider:

• Champagne
• Ivory
• Sage Green
• Dusty Blue
• Navy
• Gray

Bold and Energetic

Consider:

• Royal Blue
• Red
• Teal Blue
• Purple
• Citrus
• Apricot Orange

Soft and Sweet

Consider:

• Blush
• Soft Pink
• Lilac
• Mint
• Blue Light

Classic

Consider:

• Black
• Navy
• Tan
• Ivory
• White

Your dog's collar can become a small reflection of their personality.

6. Everyday Collar or Decorative Collar?

Another important decision is how you plan to use the collar.

Simple Everyday Style

If you prefer a clean look, a solid Vegan Leather collar may provide all the style you need.

Choose a color that complements your dog's coat and works with their everyday routine.

Bow Tie Collar

A bow tie can add personality without requiring a full outfit.

Bow tie collars can work for:

• Birthdays
• Family photographs
• Dinner parties
• Holidays
• Celebrations
• Special outings
• Social media photos

They can also simply be worn because you like the look.

Floral Collar

Floral collars create a more decorative statement.

They work particularly well for:

• Photoshoots
• Birthdays
• Spring and summer styling
• Family events
• Special occasions

Lace or Flower Bow Tie

These options sit between classic and decorative.

They can add texture and personality while keeping the recognizable bow tie shape.

7. Consider Your Dog's Coat Length

Coat length can affect how visible a collar is.

Long-Haired Dogs

A narrow collar may disappear beneath thick fur.

If you're choosing a decorative bow tie or floral accessory, make sure the design remains visible when your dog's coat falls naturally around it.

Don't compensate by overtightening the collar.

Correct fit still comes first.

Short-Haired Dogs

Collars are generally more visible on short coats.

This makes color, width, hardware, and decorative details especially noticeable.

A simple collar can make a strong visual statement without additional accessories.

8. Consider the Buckle Style

Hardware can change the overall appearance more than you might expect.

This is particularly noticeable in close-up photographs.

For example, LA Dog Store offers White collar options with:

White (Crystal Buckle)

and

White (Plain Buckle)

A Crystal Buckle creates a more decorative appearance.

A Plain Buckle offers a cleaner, simpler look.

Neither is inherently better—the right choice depends on your preferred style.

9. Think About Photography

If you frequently photograph your dog, consider how the collar will look on camera.

Contrast is important.

A collar that's almost identical to your dog's coat may disappear in photographs.

Also consider whether:

• Long fur covers the collar
• The bow tie remains centered
• Flowers are visible from the front
• Hardware reflects strongly
• The collar looks proportional

Take a few test photographs in natural light once the collar arrives.

Sometimes a color that looks subtle in person looks fantastic on camera—and vice versa.

10. Coordinate Accessories Instead of Over-Matching

If your dog wears multiple accessories, they don't all need to be exactly the same color.

Try coordinating instead.

For example:

Navy collar + Ivory bow tie

Sage Green collar + floral bow tie

Champagne collar + lace detail

Black collar + colorful bow tie

Blush collar + Ivory floral accessory

Using one primary color and one complementary detail often looks cleaner than trying to match every element exactly.

11. Consider Seasonal Colors

Changing your dog's collar can be a simple way to update their look throughout the year.

Spring

Try:

• Blush
• Lilac
• Mint
• Sage Green
• Soft Pink
• Blue Light

Summer

Consider:

• Teal Blue
• Royal Blue
• Citrus
• Apricot Orange
• Mint
• White

Fall

Try:

• Copper
• Dusty Olive
• Emerald Green
• Champagne
• Tan
• Gold

Winter

Consider:

• Navy
• Red
• Emerald Green
• Black
• Silver
• White

You don't need a collar for every season, of course—but seasonal colors can be fun for photographs and special occasions.

12. Make Sure Decorative Accessories Stay Centered

If you're choosing a bow tie or flower bow tie, the underlying collar fit becomes particularly important.

A collar that's too loose can rotate, moving the decorative piece away from the front.

After putting it on your dog:

1. Center the bow tie.
2. Let your dog walk around.
3. Check the position again.
4. Make small adjustments if needed.

If the accessory constantly rotates, check the collar fit before assuming there's a problem with the bow tie itself.

13. Introduce a New Collar Gradually

Some dogs don't care when their collar changes.

Others immediately notice something new around their neck.

If your dog seems unsure, introduce the collar gradually.

Try:

Step 1: Let your dog sniff the collar.

Step 2: Put it on briefly.

Step 3: Reward calm behavior.

Step 4: Gradually increase wear time.

If the collar includes a larger bow tie or floral accessory, introduce that decorative element before using it for an important event or photoshoot.

14. Check the Fit Regularly

Choosing the correct size when you buy the collar isn't the end of the process.

Fit can change.

Check periodically, especially if your dog:

• Is still growing
• Gains or loses weight
• Has a thick seasonal coat
• Gets professionally groomed
• Hasn't worn the collar recently

Puppies need especially frequent fit checks as they grow.

15. Common Dog Collar Buying Mistakes

Avoiding a few common mistakes can make choosing a collar much easier.

Buying Based Only on Breed

Breed isn't an accurate substitute for measuring the neck.

Assuming All Medium Collars Are the Same

Sizing varies between brands.

Choosing Color Before Size

Fit should always come first.

Ignoring Collar Width

Width affects both proportion and appearance.

Buying Too Tight Because It "Looks Better"

Comfort should never be sacrificed for appearance.

Choosing a Decorative Collar Without Considering Coat Length

Beautiful details can disappear under long fur.

Not Testing the Complete Look

Try the collar, bow tie, flowers, or other accessories together before an important event.

Dog Collar Buying Checklist

Before choosing your dog's next collar, ask:

✓ Do I know my dog's current neck measurement?

✓ Which size range fits that measurement?

✓ Is the collar width proportional to my dog?

✓ Is the material suitable for what I'm looking for?

✓ Which colors complement my dog's coat?

✓ Do I want an everyday or decorative style?

✓ Will long fur hide the collar or accessory?

✓ Do I want a plain or more decorative buckle?

✓ Will the collar photograph well?

✓ Can my dog move comfortably while wearing it?

Answering these questions will make choosing the right collar much easier.

Conclusion

Finding the right dog collar is about balancing size, width, material, color, style, and comfort.

Start with your dog's actual neck measurement and select the appropriate size rather than relying on breed, weight, or another brand's size label.

Then consider collar width and material.

Once those practical details are right, you can focus on personal style.

Choose from classic neutrals, soft pastels, bold colors, seasonal shades, or a collar that simply matches your dog's personality.

You can keep the look simple with a solid Vegan Leather collar or add personality with a bow tie, flower bow tie, lace detail, or floral accessory.

The best collar isn't necessarily the fanciest one.

It's the one that fits comfortably, suits your dog, and makes you smile every time they wear it.

Frequently Asked Questions

How do I choose the correct dog collar size?

Measure your dog's neck where the collar normally sits and compare the measurement with the specific brand's size chart. Don't choose based only on breed, weight, or another collar's size label.

How tight should a dog collar be?

A collar should be secure without being restrictive. As a general guideline, you should usually be able to fit approximately two fingers between your dog's neck and the collar.

What should I do if my dog is between collar sizes?

If your dog falls between LA Dog Store collar sizes, size up to provide more adjustment flexibility.

Is a wide or narrow collar better?

It depends on the dog. Narrower collars are often more proportional on smaller dogs, while wider collars can suit larger dogs and thicker necks. Fit, proportions, and individual needs should guide the decision.

What is a Vegan Leather dog collar?

Vegan Leather is a leather alternative made without animal hide. LA Dog Store collars use Soft Vegan Leather (PU Leather), which provides a smooth, polished appearance and allows for a wide range of colors.

What collar colors look best on black dogs?

Lighter or contrasting shades such as Ivory, White, Champagne, Sage Green, Dusty Blue, Blush, Gold, and Mint can stand out beautifully against dark fur.

What collar colors look best on white dogs?

Rich colors such as Navy, Royal Blue, Emerald Green, Black, Purple, Red, Copper, and Teal Blue can create strong contrast against white or cream fur.

Should I choose a bow tie collar for everyday use?

That depends on your dog's routine and your preference. Bow ties can add personality for photos, outings, birthdays, celebrations, or other occasions. Always make sure any decorative accessory is comfortable and appropriate for the activity.